Product designer, focused on the logic behind good UX.

I came to product design from graphic design and art direction, where I learned visual rules and systems. Today I focus on understanding the problem, finding the right solution and designing products that work. The products I design are part of people’s everyday lives, so functionality, accessibility and real value come first.

Based in London · Open to product design roles

HOW I WORK

Start with the problem

User needs and business goals before visual decisions.

Simplify the journey

Clear flows with fewer steps and less friction.

Design for everyone

Accessibility as part of the process. W3C Introduction to Web Accessibility, 2026.

Build systems that scale

Tokens, components and multi-brand theming across 20+ brands.

Work closely with the team

Design workshops, developer handoff and design QA.

EXPERIENCE

2019 — Now

Interaction Designer (UX/UI)

Playtech, London

2015 — 2019

Freelance designer

Design, illustration & lifestyle photography

2008 — 2015

Art Director & Graphic Designer

Works Agency, Istanbul

2005

BA Graphic Design

Mimar Sinan Fine Arts University

2026

Introduction to Web Accessibility

W3C

2022

Playtech People Award

Outstanding Contribution

© 2026 All rights reserved, Songul Begun.