Product designer, focused on the logic behind good UX.
I came to product design from graphic design and art direction, where I learned visual rules and systems. Today I focus on understanding the problem, finding the right solution and designing products that work. The products I design are part of people’s everyday lives, so functionality, accessibility and real value come first.
Based in London · Open to product design roles
HOW I WORK
Start with the problem
User needs and business goals before visual decisions.
Simplify the journey
Clear flows with fewer steps and less friction.
Design for everyone
Accessibility as part of the process. W3C Introduction to Web Accessibility, 2026.
Build systems that scale
Tokens, components and multi-brand theming across 20+ brands.
Work closely with the team
Design workshops, developer handoff and design QA.
EXPERIENCE
2019 — Now
Interaction Designer (UX/UI)
Playtech, London
2015 — 2019
Freelance designer
Design, illustration & lifestyle photography
2008 — 2015
Art Director & Graphic Designer
Works Agency, Istanbul
2005
BA Graphic Design
Mimar Sinan Fine Arts University
2026
Introduction to Web Accessibility
W3C
2022
Playtech People Award
Outstanding Contribution
© 2026 All rights reserved, Songul Begun.